CHALLENGES GOVERNMENT IN DEVELOPING INDUSTRY HALAL...

1. Provide an understanding of the concepts and laws of halal to Muslim and non-Muslim entrepreneurs There are still many employers who do not understand the depth of the concept of lawful and legal. This is evident when there are still entrepreneurs who are baldly using borne statement halal, pork / alcohol-free home-Muslim, indigenous products, and any statement to mean those products halal certification from the competent authority. Many employers do not know that they made a mistake to the fact that their product is Halal if they do not receive confirmation from JAKIM. There is also a businessman who is trying to describe the goods or services that they are lawful to use the image for the name of Islam, or by employing indigenous or Muslim who cover themselves in business premises. For example, in the food court most of the shopping complex, employers are not Muslim will put workers or cooks Muslim or cover themselves in front of the counter. They assumed that action is sufficient to allow them to say that their premises are clean. 2. Provide understanding to users and Malaysians in general about Halal certification process and the jurisdiction and role of each body involved. Low awareness and lack of concern on the implementation of the Halal industry is a major factor that explains why mash of many entrepreneurs, especially Bumiputera entrepreneurs are still reluctant to apply for Halal certification, a step that would harm the entrepreneurs themselves and also industrial small and medium enterprises (SMEs) in general. For example, based on information from JAKIM for 2009, found that as many as 1,907 applications were received from entrepreneurs to obtain the halal certificate. Of these only 622 applications were received from Bumiputera entrepreneurs and the rest, which is 1,285 more applications from non-Bumiputera entrepreneurs. Out of 622 applications for Bumiputera entrepreneurs, only 301 managed to get the halal certificate. This amount is very small when compared with the actual number of active Bumiputera SME entrepreneurs doing business in the country. 3. Overlaps Jurisdiction of the Inter-Agency JAKIM is the main body involved in Halal certification and enforcement in Malaysia. However, by JAKIM role supported by several other agencies in which each agency has a role, jurisdiction and legislation itself (Che Rosmawati, 2015; Liziana, 2014). Among the agencies involved are the Ministry of Domestic Trade Cooperatives and Consumerism Ministry, State Islamic Religious Council (MAIN) and State Islamic Religious Departments (JAIN), Ministry of Health (MoH), the Department of Veterinary Services, Royal Malaysian Customs and Local Authorities (LAs). This indicates there is no one special law or act of the principal can be found related to halal. Existing legislation is separate from each other (Zalina, 2014; Che Rosmawati, 2015).